The Value of Now: Pervasive Context + Hybrid Awareness

Within 20 months, multi-dimensional context awareness will be a given in mobile services. Soon afterwards, the term will begin to disappear, just as A. I. keeps disappearing into the tools we use daily. Existing phone sensors will finally be fully used and new ones will be commonplace. Sensornets, phones, and the phones' sensors will continuously participate in highly contingent ad hoc P2P networks in addition to carrier-based communications.

I will address context awareness ranging from the immediate physical contexts used by HTC Sense to hyperpersonalized services driven by realtime Big Data analytics. All will be regulated by the individual, with monetized levels of data-sharing and privacy permissions.

The dynamic data entities that this transformation is currently creating are the next major gold rush, and telcos are far from certain to participate. Mobile strategy = Context strategy = Strategy.