Navigation Rising! A Deep Look at Live Mapping and Augmented Reality in the Car
Di-Ann Eisnor, Community Geographer, Waze
Date: Wednesday, April 21
Time: 6:15 - 6:30 PM
Location: Salon E
The navigation industry has been unquestionably disrupted.
Crowd sourced maps, real time information, smartphone growth, engagement and gaming. Free navigation for all. That's the new baseline- the revolt of the crowd against the large providers offering high priced, static solutions.
And its enabling innovation in many directions and changing the way people navigate, most radically live mapping and augmented reality.
Di-Ann will share:
1. Case study from Waze on the use of gaming, and social features to increase navigation frequency and build a world-wide community and global live maps.
2. Comparative analysis of current and in-dev AR navigation applications and technologies (beyond the hype)
Crowd sourced maps, real time information, smartphone growth, engagement and gaming. Free navigation for all. That's the new baseline- the revolt of the crowd against the large providers offering high priced, static solutions.
And its enabling innovation in many directions and changing the way people navigate, most radically live mapping and augmented reality.
Di-Ann will share:
1. Case study from Waze on the use of gaming, and social features to increase navigation frequency and build a world-wide community and global live maps.
2. Comparative analysis of current and in-dev AR navigation applications and technologies (beyond the hype)
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