Steve Hoffman

Steve Hoffman is a founding member of the Academy of Television's Interactive Media Group and the founder of the San Francisco Chapter of the Producers Guild of America. Prior to starting ThinkHuge, he was the CEO of RocketOn, a venture-funded virtual world & social media startup. He was also the COO and cofounder of Zannel, a large-scale mobile media messaging platform.

Before that, Hoffman was the North American Studio Head for Infospace, where he ran the North American mobile games publishing & development group. From 1998 - 2002, he was the Chairman & CEO of Spiderdance, Hollywood's leading interactive television studio, whose customers included NBC, Viacom, Time Warner, TBS, GSN and A&E. He also consulted for R/GA Interactive, designing projects for Kodak, Disney, Intel, AdAge, and Children's Television Workshop.

In the 1990s, Hoffman was CEO of LavaMind, a developer & publisher of computer games and entertainment websites. In Japan, he worked as a game designer for Sega, generating new concepts and designs for games and amusement rides. Prior to Sega, he was a Hollywood development executive at Fries Entertainment, where he managed TV development. He graduated from the University of California with a BS in Electrical Computer Engineering and went on to earn a Masters in Film & Television from USC. He is also the co-author of "Game Design Workshop" published by CMP in 2004.