Kristian Simsarian

Dr. Kristian Simsarian believes in the power of design to simplify, enrich and transform our lives and the world. His work focuses on bringing innovative human-centered design and strategy to meaningful fruition for companies and institutions, from pixels to processes. He brings a deep, diverse, and international background to his project work and to the creative teams he leads that span from healthcare to high-tech. In addition to his own publications and patents, Kristian’s work has been featured in Business Week, The New York Times and Metropolis Magazine, as well as being highlighted in business books on innovation and interaction design.
Kristian co-founded the Software Experiences practice at IDEO and is currently Practice Director in the Systems at Scale practice with a focus on creating innovative organizations. Recently, Kristian has led design innovation initiatives for two of the world's largest brands. He is also adjunct professor at the graduate school of design at the California College of the Arts in San Francisco. He lives in a fixer-upper Victorian in San Francisco with his psychologist wife and his obsessively-tuned biodiesel VW Golf.