Matthew Szymczyk

As one of the founders and CEO of Zugara, Matthew drives the firm's strategic and creative vision for a roster of globally recognized brands. His vast experience in interactive marketing has fostered some of the most influential integrated marketing campaigns of the last decade for Fortune 500 brands including Lexus, Sony PlayStation, Reebok and Toyota. Although Matthew has a deep understanding of emerging technologies and the Gen X/Y demographic, he firmly believes that "Story, Stats, and Strategy" are the crucial elements to every successful interactive marketing campaign. Matthew's core industry passions include Interactive Video, Augmented Reality and Mobile Marketing.

Matthew is currently spearheading Zugara's development of the largest Facebook Community dedicated to Augmented Reality. Matthew has also helped contribute to furthering Interactive Marketing Best Practices on the web, with an ongoing role as a judge for the WebAwards and panelist for iMedia Connection's Creative Showcase.

A native of Chicago, Matthew currently resides in Los Angeles and is an avid gamer and film enthusiast.