Generating Revenues with Mobile AR: The Ecosystem, Business Models and Metrics
Christine Perey, Independant Consultant, Perey Research & Consulting
Date: Wednesday, April 21
Time: 9:30 - 9:45 AM
Location: Salon E
In some sectors of the Internet economy, especially technology and engineer-driven domains, the important matter of generating revenues and developing partnerships based on real value contributions are only an afterthought. Mobile Augmented Reality will not suffer from this because there are clear business cases today and, while novelty is one way to get attention, many applications provide true utilitarian value to businesses and end users.
This session will quickly introduce the Mobile AR ecosystem so that every business can easily identify where they provide value, then dive into the first formulas for generating revenues for software, services and content. We will then examine second generation business models which will be possible when the industry partners agree on metrics for Mobile AR. If you are responsible for the financial performance of your Mobile AR project or company, this session can't be missed.
Deprecated: mysql_connect(): The mysql extension is deprecated and will be removed in the future: use mysqli or PDO instead in /home/ecommec/public_html/cgi-bin/mt/php/extlib/adodb5/drivers/adodb-mysql.inc.php on line 443
