Benjamin Joffe
+8*, CEO

Benjamin Joffe (@benjaminjoffe) is a renowned expert on Asia’s digital scene and Founder & CEO of Asia-based digital strategy consultancy +8* | Plus Eight Star (www.plus8star.com). During the past 10 years, he has been part of Japan’s mobile revolution, Korea’s Internet boom, China’s mobile crash and web 2.0 revival. His research today covers trust networks, digital identity, virtual economies and social dynamics.
+8* has brought strategic advice, innovative service concepts and business models to clients such as Microsoft, Adidas, Nokia, China Mobile, IMVU, Tumblr, Harvard Business School and the European Commission as well as digital and traditional media companies worldwide.
Benjamin has been quoted in Forbes, The Economist, CNN and The New York Times, has been invited to keynote dozens of tech, media and investment events in 13 countries including at Stanford University and Berkeley. He was selected among China’s Top 100 Mobile Industry Influencers in 2007 and 2008.
Last, he is also a Founding Partner in the 3D social gaming company Cmune (www.cmune.com) and founder of Mobile Monday in Beijing, where he held over 30 events welcoming more than 3,000 participants since 2006.
Benjamin blogs at www.plus8star.com and is @benjaminjoffe on Twitter.
Sessions from eComm2010: Emerging Communications Conference featuring Benjamin Joffe:
- Session: Your Reality is Augmented