Your Reality is Augmented

You surely know how to make your photos look better with Photoshop.
Have you heard of Auto-Tune for singers? Of the use of scents in retail?
Or how social media can be used to create useful "impressions"?
Truth it, the world has been "augmented" for a while and "reality" has become elusive.
We might be in control of the receiving end of perceptions, but both the emission and the interpretation of signals can be easily manipulated. This talk will attempt to give you a clearer view on how the world is turning into a sensory carousel, for what purpose, and how to train yourself to see things as they are.