Dana Farbo

Dana has been an industry leader in the online, mobile and social marketing space since he launched his first Web site in 1995. He has gone on to pioneer new ways to reach, engage and convert audiences into customers and is currently the President of Imano Inc., a globally recognized company in the digital marketing space for online and mobile engagement. Imano's iPhone application company, Acrossair, is a world leader in the development of Augmented Reality applications for the mobile market.
Having been in sales and marketing, Dana understands the process of developing communications . He developed his marketing skills while at American Cyanamid serving in various roles from sales to management. Moving into the interactive media space early, has put Dana in the position of pioneering new methods of audience reach, measurement and conversion. He spent several years with Euro RSCG in their group before starting his own digital agency in 2001. His work has generated significant recognition and awards for innovation. Dana also serves on the Board of Advisors for MyGoodDeed and the 9/11 National Day of Service and Remembrance where he contributes time into making 9/11 the single largest day of community service in the world.
Dana's latest work revolves around social media, community building and the development of iPhone applications for brands. Acrossair is at the forefront of creating iPhone and mobile applications that integrate Augmented Reality into the experience. Starting with search applications, this area is quickly evolving with gaming applications, interaction applications and more.