Multi-Modal Communications Comes into its own.

Through the success of deployment of a vast variety of communications channels, managing a multi-model audience requires an integrated multi-model communication channel. If I need to communicate to a wide group of specific individuals, how to I do so? Via Email? Voice? SMS? IM? Fax? Other?? We are a multi-model society that no longer has one standard means to communicate.

MIR3 is the leading provider of an integrated multi-model communications infrastructure. We have grown our business focused upon a diverse group of users: Corporate Communications Users, Emergency Notification recipients, IT Support and Help-Desk Alerting, as well as inter-governmental agency communications. We now have been deployed into the next generation of social networking environments that wish to contact their participants on the specific communication device that is right for the message, dependent upon personnel preferences, time of day, location, etc.

Today's communication challenge can be defined as ensuring that the medium is used to reach the right people when required, and that monitoring and ticketing systems can reach them in a timely manner. In today's highly competitive and selective marketplace, effective communications between organizations and their customers, partners and employees are vital to their success, and underpin strategies for building and maintaining these critical relationships. Going beyond traditional marketing activities, communications associated with business transactions, operational events and service interactions are becoming increasingly important as a vehicle for enabling superior customer engagement.

MIR3 will explain the issues of multi-model communications and how it has solved these issues as an open infrastructure ready to be incorporated in as diverse applications as SunGard's Business Continuity product to "Dear Friends" personal notification website which makes sure 'life event' notifications get through to everyone when it need to. Through our advanced Web Services and API, we are being integrated into web sites and applications that never had the ability to engage in two-way, on-the-fly commutations