RETHINK : The Complete Open Phone Story

The Complete Open Phone project uses open source software and hardware designs to reduce risk and cost for smart companies chasing high-margin "long tail" opportunities. When the high margins you want to charge come not from the hippest ringtones or the coolest design but from the "experience" your customers have from applying your business acumen to their problems, why put your business' fate in the hands of companies who are still trying to build the best walled garden?