Adrian Cockcroft

Adrian is best known as the author of four books including Sun Performance and Tuning (2 editions); Resource Management; and Capacity Planning for Internet Services. In his 16 years at Sun he worked in technical sales, product marketing, and performance engineering. He led creation of the BluePrints best practice publishing program, and was the Chief Architect for Sun's High Performance Technical Computing business unit. In this time he gave many training classes and consulted with a wide range of customers, most notably as the on-site capacity planning consultant for the Salt Lake 2002 and Athens 2004 Olympic Games. Joining eBay in 2004, he initially worked for Operations Architecture, investigating new platforms and providing guidance to the capacity planning groups at eBay and PayPal. As a founding member of eBay Research Labs in 2005, he researched operations related platforms and processes, lead research into advanced Skype plugin applications, contributed to development of the Skype4Java API and prototyped advanced wireless/mobile applications. During 2006 he published an IEEE paper on simulating large scale peer to peer networks. In 2007 Adrian joined Netflix as Director of Web Engineering, managing a team responsible for research and development of scalable personalized web applications. Adrian filed two patents on capacity planning techniques while at Sun, and four patents related to peer to peer marketplaces while at eBay. He has also coined the term “Millicomputing” to refer to computer architectures that use less than one watt of power, and has been developing this concept as an “open hardware” project at http://www.millicomputing.com. He is a member of the Homebrew Mobile Phone Club, and several local classic car clubs.