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Wednesday, April 21

7:45:00 AM

Break

Breakfast

8:30:00 AM

Introduction

(Canceled Due To Volcanic Ash) Introductions

Lee S Dryburgh, Emerging Communications Research & Events

8:30:00 - 8:45:00 AM, Salon E

8:30:00 AM

Introduction

Introductions (Replacement)

Christine Perey, Perey Research & Consulting

8:30:00 - 8:45:00 AM, Salon E

8:45:00 AM

Session

9:00:00 AM

Keynote

9:30:00 AM

Session

Generating Revenues with Mobile AR: The Ecosystem, Business Models and Metrics

Christine Perey, Perey Research & Consulting

9:30:00 - 9:45:00 AM, Salon E

9:45:00 AM

Keynote

10:05:00 AM

Session

What's Wrong With 'Reality'?

Usman Haque, Pachube/Connected Environments

10:05:00 - 10:15:00 AM, Salon E

10:15:00 AM

Break

Morning Break

11:00:00 AM

Session

11:15:00 AM

Session

User Experience: A Possible Roadblock to AR Adoption

Tony Fernandes, The UE Group

11:15:00 - 11:30:00 AM, Salon E

11:30:00 AM

Session

Context Is King: AR, Salience, and the Constant Next Scenario

Clark Dodsworth, Osage Associates Consulting

11:30:00 - 11:45:00 AM, Salon E

11:45:00 AM

Session

The Wizard is Us: Symbiogenesis by Networking Part 1

Arturo Sinclair, Digital Worlds Institute

11:45:00 - 11:52:50 AM, Salon E

11:52:50 AM

Session

The Wizard is Us: Symbiogenesis by Networking Part 2

Anton Yudin, Digital Worlds Institute

11:52:50 - 12:00:00 PM, Salon E

12:00:00 PM

Session

Applying WWW Best Practices to AR

Erik Bovee, Mobilizy

12:00:00 - 12:15:00 PM, Salon E

12:15:00 PM

Session

Where AR We Heading?

Steven Feiner, Columbia University

12:15:00 - 12:30:00 PM, Salon E

12:30:00 PM

Break

Social Networking Lunch

2:00:00 PM

Session

2:15:00 PM

Session

Who Will Own Our Augmented Reality?

Anselm Hook, Meedan

2:15:00 - 2:25:00 PM, Salon E

2:25:00 PM

Session

2:35:00 PM

Session

Spatial Computing: Designing an Interface for our Bodies

Albert Hwang, phedhex.com

2:35:00 - 2:45:00 PM, Salon E

2:45:00 PM

Session

AR Today and Tomorrow

Bruno Uzzan, Total Immersion

2:45:00 - 3:00:00 PM, Salon E

3:00:00 PM

Session

Advancing AR - Beyond Labels

Ivan Franco, YDreams

3:00:00 - 3:10:00 PM, Salon E

3:10:00 PM

Session

Junaio and the Unifeye SDK Mobile Development Platform

Peter Meier, metaio GmbH

3:10:00 - 3:25:00 PM, Salon E

3:25:00 PM

Break

Afternoon Break

4:00:00 PM

Keynote

Future Vision: Decade of Ubiquity (Augmented Reality 2010-2020)

Robert Rice, Neogence Enterprises

4:00:00 - 4:20:00 PM, Salon E

4:20:00 PM

Session

4:20:00 PM

Session

Augmented Reality & The Venture Capital Community

David Blumberg, Blumberg Capital

4:20:00 - 4:35:00 PM, Salon E

4:35:00 PM

Session

Seeing the Future of AR Through Digital Eyewear

Yohan Baillot, (Independent)

4:35:00 - 4:45:00 PM, Salon E

4:45:00 PM

Session

Eyeborg - Terminator Lives

Rob Spence, Eyeborg Project

4:45:00 - 5:00:00 PM, Salon E

5:00:00 PM

Keynote

5:20:00 PM

Break

Late Afternoon Break

5:45:00 PM

Session

Story as Software

John du Pre Gauntt, Media Dojo

5:45:00 - 6:00:00 PM, Salon E

6:00:00 PM

Session

6:30:00 PM

Session

6:45:00 PM

Session

Building Mobile Augmented Reality Applications with 3DAR

Mark Anderson, Bordertown Labs

6:45:00 - 7:00:00 PM, Salon E

7:00:00 PM

Session

AR and the Mass-Market Business Opportunity

Matt Miesnieks, Layar

7:00:00 - 7:10:00 PM, Salon E

7:10:00 PM

Session

Liberating AR from Basemaps, Markers and Overlays

Eric Kabisch, University of California, Department of Informatics

7:10:00 - 7:22:30 PM, Salon E

7:22:30 PM

Session

7:35:00 PM

Session

The Future of Augmented Reality

Steve Hoffman, ThinkHuge

7:35:00 - 7:50:00 PM, Salon E

7:50:00 PM

Event

Free Drinks Social Networking Session